Sage is what happens when someone who understands coaching builds the platform they actually need.
Sage exists because I got exhausted rebuilding my coaching process for every client while trying to remember which framework I used with whom and whether I followed up on that thing I said I would.
I'm a career coach. I've guided hundreds of tech professionals through transitions. The coaching part? I'm good at that. The administrative infrastructure to deliver coaching consistently across multiple clients simultaneously? That was killing me.
So I built the operating system I needed. Sage is what happens when someone who understands coaching builds the platform they actually need - not what sounds good in a product demo.
Turns out, a lot of coaches need it too.
Sage was created by a career coach with over a decade of experience in product leadership and coaching.
Personally guided hundreds of mid-career tech professionals through career transitions over 1,000+ coaching sessions.
Helped clients land roles at Google, Amazon, Salesforce, HubSpot, Notion, and dozens of high-growth startups.
Background in product management and startup leadership, bringing systems thinking to coaching practice.
After coaching my 50th client, I realized I was solving the same problems over and over but somehow treating each one like a unique snowflake from an operational standpoint. Different docs. Different tracking systems. Different ways of remembering what we talked about.
The frameworks worked. The human connection worked. But the infrastructure was duct tape and hope.
Three clients in the same week missed deadlines because each thought they were waiting on the other. That was the breaking point. If I, someone obsessed with structure, couldn't keep it straight - how was any other coach supposed to scale this?
Sage, built on Sage, is the solution to that problem. It's infrastructure that adapts to your coaching style instead of forcing you into someone else's process.
Book a 15-minute walkthrough with a coach who uses the system. No sales pitch - just honest conversation about whether this solves your specific chaos.